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Computer Software Genres That Help Students Think!
A music genre is a classification system that places different instructional materials into neat categories that help teachers choose what to use and when. Content area, developmental floor, and student interests often drive these decisions....
Get The Most Out Of Your Digital Camera Today!
Point and click. The new life of digital cameras gives us all the opportunity to capture images as we go. Whether you simply hit the shutter button to take pictures of your friends and family or if you want to have your camera with you at all...
Keyword Ownership: What It Is And Where It's Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?
A number of such services regularly email me offering keyword ownership of premium keywords for...
Selecting a Content Management System
There's recently been a lot of discussion and considerable interest in content management systems. Buyers are starting to ask for these solutions from vendors with greater regularity and the buyers are clearly better informed than in the past....
Software Piracy - Global Increase
Pirated software is on the increase and now accounts for over one third of the software installed on the world's computers and it's cost the software industry a staggering, $28bn (£12bn) last year in lost revenues. That's the startling claim of...
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Stop Whining About Google
Stop Whining About Google !
Blame Game
Nearly anyone and everyone involved with search engine
optimization and Internet marketing is aware of the famous
"Florida" update by Google that caused many commercial sites
to lose their Google ranking and position.
Industry experts speculated as to why Google made such
radical changes to their algorithm. Those sites that no
longer ranked well for popular search terms had to take
drastic steps in order to salvage the holiday purchasing
season. Many noted the timing and thought perhaps Google was
attempting to capitalize on the Google Adwords Pay-Per-Click
advertising program. Others simply whined that though their
site contained commercial material, it also contains
valuable content and was unfairly penalized.
What many failed to acknowledge is that Google has every
right to make algorithm changes and if they choose to drop
sites that lack relevance, it is their business. Listings in
Google's main search directory are free. Many have profited
from Google's ability to send traffic for years. Google
doesn't owe anyone, anything, least of all an explanation of
their algorithm changes. Businesses that rely on Google's
free listings as their sole source of web traffic lack good
sense. Google, being an independent company, reserves the
right to run their business as their management sees fit. If
you are unhappy with Google stop using them for searches.
If the results that Google serve lack relevant listings,
then find another engine to use!
It has happened before and
it will happen again. It is the law of supply and demand. If
Google is unable to provide relevant content that searchers
demand, Google will become irrelevant. Look at the how the
search engine landscape has changed over the past few years:
AltaVista is no longer the leader, Infoseek no longer exists
and others are barely resemble what they once were.
As for the commercial sites who have been battered by the
Florida update here are some suggestions:
- make your site relevant!
- submit to other search engines (MSN, Inktomi, Lycos
etc..)
- pay for traffic (pay-per-click and pay-for-inclusion)
- develop traffic from alternative sites
- rely on traditional methods of advertising
- promote your website in your signature line in newsgroups
- promote your website on your business cards or on
mailings
- participate in industry specific directories
- participate in vertical market pay-per-click the return on
investment tends to be *much* higher though the traffic is
significantly less
The bottom line is become proactive rather than reactive,
stop whining about Google and find alternate sources of web
traffic.
About the Author
About the Author:
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at
http://www.softwaremarketingresource.com , and
http://www.small-business-software.net
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